Start and Run a Greeting Cards Business: Lots of practical advice to help you build an exciting and profitable business is like an encyclopedia for entrepreneurs who would create and market greeting cards. Author Elizabeth White explains the nuances of the industry including markets, types of cards, which can include handmade and printed, the importance of creativity, networking, and efficient marketing. Written simply and to the point, any individual with a knack for creativity and the ability to be a self-starter can pick this book up-without any prior exposure to the greeting card business -and instantly be able to grasp the technicalities and essentials of the industry.
Start and Run a Greeting Cards Business is ideal for the creative person who would enjoy designing cards. All in all, when it comes to design, the sky?s the limit and creating appealing designs can have a direct affect on the ultimate success of the business. Creative designs include the landscape card, portrait card, deckled edges, tent-fold card and many more. Also, in digital printing, there exists the opportunity to use technology to develop a number of extravagant finishes, such as flitter (applying glitter and holographic foil to the card), thermography, and foil embossing. From company logos to all manner of decorative art and writing that adorn the card, the entire process revolves around creativity, imagination, and innovation. Greeting cards can be hand-painted, digital cards-well suited for photographers -and for calligraphers. Creativity is key.
Once the cards have been constructed, it?s time to market them. Devising a marketing plan is crucial in identifying the target audience using market research such as consumer surveys, competitor research, test trading and the opinions of friends and family members. As well, exposure and feed back from craft and trade fairs, pitching to shops directly, and hiring commission sales reps -there is much to consider. Also, in the card industry, pricing is of the utmost importance. Elizabeth states, ?Getting the price right is really important: a 10 percent increase in price may increase profitability by 40 percent. The right price is the one the customer is prepared to pay.?
Ultimately, this comprehensive guide for the aspiring greeting-card business owner contains very valuable know-how that will save time and money in the effort to create a marketable product and to sell it. Indeed, Start and Run a Greeting Card Business is essential reading.
Start and Run a Greeting Card Business
ISBN 9781845284152
How To Books ? distributed in the US and Canada by Parkwest Publications
Paperback
223 Pages
6.75 X 9.75
$34
Find out more about Parkwest Publications by visiting www.parkwestpubs.com.
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