Thursday, May 17, 2012

The 2012 TV Upfronts

Just as NBC shined a flattering light on the mass appeal of The Voice and the demographic attractions of Smash, Fox on Monday afternoon treated its newest singing competition and its noisiest buzz magnet as structural support in a launch pad for the fall season. At the Beacon Theatre, executives first patted advertisers on the back for supporting The X-Factor, then rewarded them with a glimpse of a newly hired judge, Britney Spears. You are wondering how Britney Spears looked? Well, considering that she is Britney Spears, a job that has historically involved no small measure of wear and tear, she looked fantastic in her clinging tank dress and trashy dye job. She demonstrated a pulse, an ability to form short sentences, et cetera. Her new colleague L.A. Reid looked upon Britney and Simon Cowell and Demi Lovato and declared: ?This is the Rolls Royce of television right here.? I?ve always thought of Brit-Brit as something of a T-Top Camaro, but there you have it.

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