Oct 30, 2012
Plainfield, IL is a suburb of Chicago. They have a population just under 40K residents. They had some great success using Buxton analytics to help out their local businesses that are currently in Plainfield and also to help them recruit businesses to come to Plainfield.
Before the Village of Plainfield, IL hired Buxton, their retail sales tax revenues were declining year over year. After they hired Buxton and started taking a look at the results of what Plainfield could do as a community, their revenues stabilized and they have seen increases the last two years greater than the national average. Brian Murphy, Village Administrator, said Plainfield IL uses Buxton?s information and they have taken it to a point where they can deliver it multiple different ways. They wanted to make sure that the community was able to use the data and that they get Plainfield?s story out there. Plainfield put the data on their website and have also made the information available through their library. In Plainfield, business librarians are trained in how to use the data and are able to show the business owners who come in, how much information is available for them out of that series of reports. Plainfield also placed all of Buxton?s reports onto iPads so that when they go and meet with business owners or are out doing retention or recruitment visits, they are able to empirically show the benefits of coming to Plainfield.
SCOUT is a web-based platform that Plainfield uses quite a lot. Murphy said they use it for showing their leakage issues in the community. They also use it to show the strength of certain sites. They had three different areas in particular in the community that they studied with Buxton. They plugged in that data into SCOUT and they use that information weekly. Plainfield also had some retailers that Buxton was able to show them who would be successful in their community. Fox?s Pizza, in particular, was one of those that jumped off the page as a regional company that would have great success in Plainfield. When Plainfield presented Fox?s Pizza with the information, they were very excited. Fox?s Pizza came to town, opened a store, and have had great success ever since. When Plainfield does the community meetings, they are able to show the smaller, local entrepreneurs the opportunities in Plainfield for them. With that, The Village of Plainfield has actually seen a couple of other local folks take real chances on opening up their own stores because Plainfield gave them the information that allowed them to go out and make those conscious decisions.
Brian Murphy said, ?If I were asked by another community how they could grow their business retention plans, how they could grow their business recruitment plans, how they could improve the quality of life in their community, I would strongly tell them to meet with the Buxton folks.? He said it has been an absolutely fantastic
Posted by Courtney Hall
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Source: http://buxtonanalytics.buxtonco.com/?p=1755
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